Showcasing products with same copy and ways to show gifting. A B Testing for customer consideration helped informed how ads were created for Pinterest.
Using the visual first format Pinterest allows for testing to boost distribution by quickly converting all product pins into ads while being able to gather insights and understand users better. Getting metrics that show how users react to pins, comment or even Pins they've tried.
Instagram polls allowed for user engagement and further brand awareness while showcasing products of the season. Planning of product and storyboarding of executional shots to be used
With 60% of people saying they discover a new product on Instagram. Creating these Instagram stories provide the business with insight how consumers interact with posts and to be able to share promoted posts to get realtime metrics throughout the day.