Hoa Pho has more than 20 years of experience designing, developing and directing a variety of materials via digital, print and product. Hoa is known for her strong conceptual thinking and mindful solutions.
Early in her career, she worked for Design Central, an innovative award-winning product design firm. As the senior visual communications designer for the firm, she handled product graphics, way-finding and brand identities. In 2006, she joined GSW-Worldwide, one of the largest healthcare advertising agencies in the world. As a brand designer, she was responsible for maintaining the integrity of the brand through every campaign.
Early in her career, she worked for Design Central, an innovative award-winning product design firm. As the senior visual communications designer for the firm, she handled product graphics, way-finding and brand identities. In 2006, she joined GSW-Worldwide, one of the largest healthcare advertising agencies in the world. As a brand designer, she was responsible for maintaining the integrity of the brand through every campaign.
Hoa went on to join the newly developed in-house creative team at Alliance Data, primarily working on new business meeting materials. Developing and executing concepts based on marketing strategies, she worked on a range of projects - from simple booklets to more elaborate setups that included environmental graphics, custom packaging, signage, stationery, etc. Her time at Alliance Data allowed her to work on many notable brands, designing marketing and pitch materials that helped the company win prominent new partners, including Justice, Zales, Victoria's Secret, Mobile, Williams-Sonoma, and The Children’s Place.
Hoa is currently working as a web designer at Bath and Body Works where she partners with design leads on executing creative assets for all aspects of the Display Ad program (media buy units, Facebook/social media ad creative, banners, email, etc.) that enhance the customer experience. She produces, optimizes and delivers appropriate files to the Marketing and Operations Development team. Hoa creates and maintains design templates and style guides for site, display, canvas and carousel ad programs and most recently content and style guides for the brand's loyalty app.
Hoa is passionate about design that is meaningful, honest and forward-thinking.
