The "Instant Experience" starts with an ad in the mobile news feed and opens into a full screen experience. Hooking people in with a strong opening that gives them a reason to tap the ad to see more.
Keeping in mind that when people can control the pace at which they consume content, their experience is more dynamic and personalized. I did this by making it easy for them to explore Bath & Body Work's Instant Experience by keeping the videos short. Ending it with call to action and showing the array of forms for this new product launch.