These sketches show the direction I had envisioned in elevating Bath & Body Works brand as a Christmas gifting destination. Working closely with stylists and photographers as well as copywriter, the direction of this ad was the first type of its kind for our brand in this social channel. This Facebook ad not only shares a delightful journey as the wallflower refills are making their way through this wintry scene arriving at Santa's workshop but also hits home the wallflower projector plug and price point.
The ad also was used in a parred down multiple banner sizes version.